Zoe Elmey is a 17-year-old artist and creative based in Christchurch, New Zealand. She started the business, originally called Lots of Love Art, in 2015 at the age of 10. She designed and sold greeting cards that were printed locally. The business grew from greeting cards to a handmade baby range due to the arrival of her little sister, Hollyanne, in 2018. As of 2022, Zoe has expanded her business to include jewellery which she handmakes herself.